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What is the question that every business owner asks themselves when they are deciding what to do with their website? If you guessed “how much money can I make?” then you’re right. Marketing has changed in the last 20 years.
It used to be that people would buy a newspaper and spend time reading it, or they would listen to the radio. But, nowadays, with all of our smartphones and tablets at our fingertips, we’re constantly bombarded with advertisements for different things on websites and social media platforms.
Online marketing is the new frontier in business marketing strategy because you can reach out to millions of potential customers without spending any money on advertising. Thus, if you also wish to increase your revenue, then it’s time for you to start investing in online marketing.
In this blog post, we will discuss 9 reasons why your business should be doing online marketing.
Let’s take a look at these reasons.
1. Builds Brand
When people are searching for keywords related to what you have, they’ll see your website at the top of their search results. This is great branding because there’s an opportunity to get in front of new customers before any brick and mortar shops even come into view. By investing in SEO (search engine optimisation) practices for organic traffic, or PPC ads on relevant terms, you can create a lasting brand impression that will pay dividends over time.
2. Improves Credibility
Businesses that invest in their online presence are more credible to potential customers. There is no better way for businesses to show off what they offer than by creating an appealing website, which provides information about the business and its products or services. When people visit your site, they want to know you’re legitimate so investing time into building a strong online presence shows that you take your business seriously.
3. Increase Search Engine Rankings
The more links you have pointing to a specific page on one of your websites or blogs, the higher it’ll rank in search engine results. So every time someone clicks on a link from an article about your  business/products/services, you get free advertising.
That also means that if people share articles with their friends and family via social media platforms like Facebook or Twitter – they can send even more traffic to pages on your website or blog which helps improve rankings as well.
4. Increases Traffic
If you want to attract more visitors through your site, then your business should do online marketing. This can be done by adding SEO (search engine optimisation) to the website and having well-structured content that is relevant for specific keywords.
As this increases traffic, it will result in an increase of sales conversions as well because customers are able to find what they need without wasting time on multiple sites or getting frustrated with outdated information found on them.
5. Cost – Effective
The first reason your business should do online marketing is because it’s more affordable. If you are on a budget or don’t have much money, then doing an internet campaign will be the best option for you to market your product/service. You won’t need to spend as much on advertising with digital media compared to traditional methods of marketing that require some sort of physical printing material such as flyers and leaflets etc.
It also doesn’t take long before seeing results from this type of strategy which gives you more time and freedom in other areas too.
6. Better Understanding Of Customer Needs
The Internet allows you to not only see what your competitors are doing, but also lets you capture a very good understanding of the customer needs. You can do this by using Web-based marketing tools such as surveys and polls, or simply watching how customers interact with your website or social media profiles.
In addition to this, you don’t have to rely on the skills of a third party market research service. You can conduct surveys and polls right from your website or social media profiles. This way, you will be able to focus only on those aspects that are important for your business growth based on what customers need rather than just going by industry trends.
7. Increases Sales
The internet is the marketplace for your business. People are shopping online more than ever before, and if you don’t have an online presence then your potential customers will be going to one of your competitors who does. If you sell products or services that appeal to younger demographics (i.e., millennials) this problem becomes even worse as they are statistically less likely to shop in brick-and-mortar stores when given a choice between both options.
You can get ahead of the competition by showing off what makes your company great on social media sites like Facebook & Twitter while linking back to buy pages on your website where people can order directly from their desks at work.
8. 24 Hours Availability
The ability to stay connected 24 hours a day, seven days a week, is one of the most appealing aspects of social media. If your potential customers are online at 11 p.m., you can communicate with them there rather than waiting until morning business hours. A small business may only have two or three people on their team working in an office during specific times throughout the week; therefore they cannot always be available for contact through email and phone within normal work hours.
Social media provides another avenue that allows businesses to interact with their audience no matter what time it is or where they are located across the globe.
9. Consumer Preferences
The internet has allowed consumers to take control of the market. They’re no longer limited by what’s sold in their local stores and they can now compare prices from retailers around the globe. If you want your business to grow, it needs an online presence so that these prospective customers can find you when they search for products like yours.
The Bottom Line
These are some reasons your business should focus on online marketing. If you want to increase sales and coverage, social media is a must. Engaging with customers through social media helps build loyalty and trust as well as improving brand awareness. Customers who engage with brands have been shown to buy more from those companies than those who don’t include them in their daily lives.
Social media doesn’t have to be intimidating or time consuming either – if done correctly it can streamline certain aspects of your company’s business practices. With so much at stake for both businesses and consumers, now is the perfect opportunity to get started with digital marketing through one or all platforms.
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